To coincide with the release of Wicked: For Good, Barnardo’s and Universal Pictures joined forces to raise funds and awareness to ensure children across the UK feel a sense of belonging and support.

The main 60” spot was played in cinemas across the UK before the film. We also made a series of social videos in support of the campaign.

Together, anything is possible.

Credits:

Client: Universal Pictures / Giant Owl

Creative: Gary Reynolds

Edit: Gary Reynolds